About Institute
Educational Programs
International Students Education in SPbPU (SPbSPU)
International Programs of IIEP
Students Life



Bachelor Degree profile: "Advertising in International Cooperation"
Master Degree program: "Advertising and Communications in International Sphere"



Duration of studies:


  • Bachelor Degree - 4 years
  • Master Degree - 2 years


Department of International Cooperation Management  also offers degrees in Advertising and Public Relations. This program is designed to provide the student with theoretical knowledge, management techniques and practical skills relevant for their successful career growth in different industrial and business organizations.

Demand in highly qualified specialists in sphere of advertising is stipulated by development of market economy in Russia and necessity to use advertising as one of the most effective ways of promoting goods and services into the market.


Course structure:


Students study the following subjects:


  • foreign language - English
  • culture studies, political science, law studies, pedagogy and psychology, the Russian language, public speaking, philosophy, social studies, economics, history of Russia, conflictology, world religions.
  • mathematics and computer science, natural science concepts, computer and office technologies, information technologies in advertisement.
  • history of arts and literature, economics and statistics, finance and credit, legal regulation in publicity, management, marketing, commerce, business communication, publicity basics, PR.
  • psychology and sociology of advertising, communication, stylistics and editing, advertisement producing techniques, social anthropology, international relations, means of connection with advertisement.
  • brand management, the art of presentation in advertising, pos


Students have access to well-equipped facilities of the institute - computer and language labs, up-to-date AV equipment, satellite television system, library. Non-resident students are provided with accommodation in the Institute Hostel.


Career prospects:


  • advertising agencies
  • publicity departments of commercial and state organizations
  • companies working in the field of marketing researches
  • publishing houses



Click icon to download pdf brochure with information about program "Advertising and Public Relations"

Click icon to download pdf study plan "Advertising and Public Relations"